Shop insights

Insights, under Shop, opens on the overview. Choose a date range (the last 7, 30 or 90 days, this year, or your own dates) and the totals show revenue, orders, the average order, conversion and abandoned baskets, each compared with the period before.

Sales by day draws revenue and orders over the period. From basket to order shows how many baskets were started, how many reached checkout and how many were paid.

Further down, Best sellers lists what sold most. Most often left behind lists products that sat in baskets which never became orders: a hint about price, delivery or stock. Devices shows where baskets were started and how many were paid for. Discount codes shows each code used, its orders and the discount given. Low stock lists what is at or below its low-stock level, ready to restock.

Abandoned baskets lists baskets not paid for and quiet for more than an hour, newest first: what was in them, their value, how far they got and when they were last active.

Customers lists everyone with a paid order, grouped by email address, with their orders and total spent. Search, sort by most recent, most orders or most spent, open their last order, and export the list as a CSV file.

Stock alerts lists the people waiting to hear when a sold-out product returns. Each gets one email when you restock. Remove a request and that person will not be emailed.

Basket figures come from a random basket key kept in the visitor's browser. No cookie is set and no name is attached: only a scrambled copy of the key is stored, with what is in the basket, its value, the kind of device and the page the visitor came in on. Visitors are never identified.

On a demo website, Include test orders adds orders paid with the Stripe sandbox to the figures.