Shop and products
Prices, offers and VAT
Set prices and was prices, run timed offers, and tell the shop how VAT applies to your goods and delivery.
- 3 minute read
- 4 interactive walkthroughs
- For everyone setting prices
Prices and was prices#
Each product has a price in the Pricing card. Leave it empty for no price; visitors can still ask about the product. A was price is shown crossed out beside a lower price.
Under the fields, a line says exactly how the price will look today, such as £24.00 with £30.00 crossed out. A product with variants priced differently shows as From and its lowest price.
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Pricing
Shown today as £24.00 with £30.00 crossed out. From 01/12/2026 to 07/12/2026 it shows £20.00 instead.
Inventory
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Bundle
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Featured
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VAT and discounts
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Step 1 of 2
Price and was price
Empty means no price. A was price shows crossed out beside a lower one.
Reduced motion is on, so the walkthrough waits for you. Use the arrows or pick a step.
- 1Open the product and find Pricing.
- 2Type the price, and a was price if it is reduced.
- 3Read the line underneath to check what buyers will see.
Timed offers#
An offer price replaces the price from the start of its first day to the end of its last day, with the usual price crossed out. Leave the last day empty for an offer with no end. If the offer starts later, the line under the fields says when it will change.
Prices, was prices and offers are live as soon as they are saved, with nothing to publish. The On offer filter and the offers page, switched on under Collections, pick them up by themselves.
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Pricing
Shown today as £24.00 with £30.00 crossed out. From 01/12/2026 to 07/12/2026 it shows £20.00 instead.
Inventory
Variants
Bundle
Status
Organisation
Featured
Delivery
VAT and discounts
You may also like
Products
Search by name or codeStep 1 of 2
Offer price and days
From the start of the first day to the end of the last. Leave the last day empty for no end.
Reduced motion is on, so the walkthrough waits for you. Use the arrows or pick a step.
VAT registration and classes#
Your prices always include any VAT. When your business is VAT registered, switch on VAT registered under VAT in Shop settings, add your VAT number for invoices and check the standard and reduced rates. Products are normally sets the class for any product without one of its own: Standard, Reduced, Zero or Exempt.
Different goods can take different classes. Some food, such as coffee beans or tea to make at home, is usually zero rated, while equipment such as grinders, kettles and mugs is standard rated. Give a whole category its own class in its settings, or one product its own rate in its VAT and discounts card. This is a general guide, not tax advice: check HMRC's guidance or ask your accountant if you are unsure.
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VAT
Your prices always include any VAT. When you are registered, orders, receipts and invoices show how much of each price is VAT.
VAT registeredSwitch on when your business is registered for VAT.Different goods, different rates
Coffee beans or tea to make at home is usually zero rated, while grinders, kettles and mugs are standard rated. Give a product or a category its own class under Products.
Step 1 of 5
VAT registered
Off: prices are charged as they are and no VAT is worked out.
Reduced motion is on, so the walkthrough waits for you. Use the arrows or pick a step.
| Class | What the shop uses |
|---|---|
| Standard | The standard rate you set, 20% unless you change it |
| Reduced | The reduced rate you set, 5% unless you change it |
| Zero | 0% |
| Exempt | 0%, with no rate applied |
VAT on delivery and on orders#
Delivery charges are takes a class too, usually the same as the goods you mostly sell. Every order line then records the VAT inside its price, the order shows Includes VAT with the amount, and invoices show the breakdown.
Show "Includes VAT" in the basket and checkout adds a line under the total saying how much of it is VAT. Without VAT registration, prices are shown and charged as they are and no VAT is worked out or printed.
Content
- Pages
- Blog
Visitors
- Messages
- Subscribers
Shop
- Products
- Orders3
- Insights
- Order emails
- Shop settings
Search
- SEO
- Redirects
VAT
Your prices always include any VAT. When you are registered, orders, receipts and invoices show how much of each price is VAT.
VAT registeredSwitch on when your business is registered for VAT.Different goods, different rates
Coffee beans or tea to make at home is usually zero rated, while grinders, kettles and mugs are standard rated. Give a product or a category its own class under Products.
Content
- Pages
- Blog
Visitors
- Messages
- Subscribers
Shop
- Products
- Orders3
- Insights
- Order emails
- Shop settings
Search
- SEO
- Redirects
Basics
Pictures
Pricing
Shown today as £24.00 with £30.00 crossed out. From 01/12/2026 to 07/12/2026 it shows £20.00 instead.
Inventory
Variants
Bundle
Status
Organisation
Featured
Delivery
VAT and discounts
You may also like
Step 1 of 3
Delivery charges
Usually the same class as the goods you mostly sell.
Reduced motion is on, so the walkthrough waits for you. Use the arrows or pick a step.
Good to know: Changing a class affects new orders only. Orders already paid keep the VAT they were charged.
Common questions
Do I enter prices with or without VAT?
With. Prices are always what the buyer pays, including any VAT.
Do offers need publishing?
No. Prices, was prices and offers are live as soon as the product is saved.
Is the coffee example tax advice?
No. It shows how classes work. Check HMRC's guidance or ask your accountant about your own goods.
Related guides
- Add productsProducts, categories, collections, attributes, options, bundles, files and pictures: everything a product can carry.Shop and products
- Discount codesPercentage and amount codes, minimum spends, dates, limits, which products they cover and how buyers see them.Shop and products
- Order emails and documentsThe emails your buyers and your team receive, the shared header and footer, and the invoices, receipts and slips you print.Shop and products
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