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Shop and products

Shop and products

Prices, offers and VAT

Set prices and was prices, run timed offers, and tell the shop how VAT applies to your goods and delivery.

  • 3 minute read
  • 4 interactive walkthroughs
  • For everyone setting prices

Prices and was prices#

Each product has a price in the Pricing card. Leave it empty for no price; visitors can still ask about the product. A was price is shown crossed out beside a lower price.

Under the fields, a line says exactly how the price will look today, such as £24.00 with £30.00 crossed out. A product with variants priced differently shows as From and its lowest price.

Your Company
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your-company.cubesites.site

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ProductsStockCategoriesAttributes and filesCollectionsStorefrontPublish products3
ProductsProduct AAll changes savedShownSave

Basics

NameProduct A
Short summaryOne line for cards, listings and search results.

Pictures

Main

Pricing

Price£24.00
Was price£30.00
Offer price£20.00
First day01/12/2026
Last day07/12/2026

Shown today as £24.00 with £30.00 crossed out. From 01/12/2026 to 07/12/2026 it shows £20.00 instead.

Inventory

Code (SKU)PA-001
In stock12
Low-stock level3
Track stockCounts down with every order and shows sold out at 0.

Variants

Option nameSize
Shown asButtons
SMLVariantPriceStockCodeS£24.005PA-001-S

Bundle

This product is a bundleMade of other products sold together at this price.

Status

Shown on the websitePage of its own

Organisation

CategoriesGifts › For the homePrimaryTagsNewGift

Featured

Show in featured product blocks

Delivery

Can be sent byAny delivery methodOnly the methods tickedCourier for large items

VAT and discounts

VAT rateSame as Gifts: Standard
Discount codes can apply to this product

You may also like

1. Product B2. Product C

Step 1 of 2

Price and was price

Empty means no price. A was price shows crossed out beside a lower one.

Reduced motion is on, so the walkthrough waits for you. Use the arrows or pick a step.

  1. 1Open the product and find Pricing.
  2. 2Type the price, and a was price if it is reduced.
  3. 3Read the line underneath to check what buyers will see.

Timed offers#

An offer price replaces the price from the start of its first day to the end of its last day, with the usual price crossed out. Leave the last day empty for an offer with no end. If the offer starts later, the line under the fields says when it will change.

Prices, was prices and offers are live as soon as they are saved, with nothing to publish. The On offer filter and the offers page, switched on under Collections, pick them up by themselves.

Your Company
Your CompanyLiveEdit sitePublish
your-company.cubesites.site

Content

  • Pages
  • Blog

Visitors

  • Messages
  • Subscribers

Shop

  • Products
  • Orders3
  • Insights
  • Order emails
  • Shop settings

Search

  • SEO
  • Redirects
ProductsStockCategoriesAttributes and filesCollectionsStorefrontPublish products3
ProductsProduct AAll changes savedShownSave

Basics

NameProduct A
Short summaryOne line for cards, listings and search results.

Pictures

Main

Pricing

Price£24.00
Was price£30.00
Offer price£20.00
First day01/12/2026
Last day07/12/2026

Shown today as £24.00 with £30.00 crossed out. From 01/12/2026 to 07/12/2026 it shows £20.00 instead.

Inventory

Code (SKU)PA-001
In stock12
Low-stock level3
Track stockCounts down with every order and shows sold out at 0.

Variants

Option nameSize
Shown asButtons
SMLVariantPriceStockCodeS£24.005PA-001-S

Bundle

This product is a bundleMade of other products sold together at this price.

Status

Shown on the websitePage of its own

Organisation

CategoriesGifts › For the homePrimaryTagsNewGift

Featured

Show in featured product blocks

Delivery

Can be sent byAny delivery methodOnly the methods tickedCourier for large items

VAT and discounts

VAT rateSame as Gifts: Standard
Discount codes can apply to this product

You may also like

1. Product B2. Product C

Step 1 of 2

Offer price and days

From the start of the first day to the end of the last. Leave the last day empty for no end.

Reduced motion is on, so the walkthrough waits for you. Use the arrows or pick a step.

VAT registration and classes#

Your prices always include any VAT. When your business is VAT registered, switch on VAT registered under VAT in Shop settings, add your VAT number for invoices and check the standard and reduced rates. Products are normally sets the class for any product without one of its own: Standard, Reduced, Zero or Exempt.

Different goods can take different classes. Some food, such as coffee beans or tea to make at home, is usually zero rated, while equipment such as grinders, kettles and mugs is standard rated. Give a whole category its own class in its settings, or one product its own rate in its VAT and discounts card. This is a general guide, not tax advice: check HMRC's guidance or ask your accountant if you are unsure.

Your Company
Your CompanyLiveEdit sitePublish
your-company.cubesites.site

Content

  • Pages
  • Blog

Visitors

  • Messages
  • Subscribers

Shop

  • Products
  • Orders3
  • Insights
  • Order emails
  • Shop settings

Search

  • SEO
  • Redirects

VAT

Your prices always include any VAT. When you are registered, orders, receipts and invoices show how much of each price is VAT.

VAT registeredSwitch on when your business is registered for VAT.
VAT numberGB123456789
Standard rate20 %
Reduced rate5 %
Products are normallyStandardReducedZeroExempt
Delivery charges areStandardReducedZeroExempt
Show "Includes VAT" in the basket and checkoutA line under the total saying how much of it is VAT.

Different goods, different rates

Coffee beans or tea to make at home is usually zero rated, while grinders, kettles and mugs are standard rated. Give a product or a category its own class under Products.

Step 1 of 5

VAT registered

Off: prices are charged as they are and no VAT is worked out.

Reduced motion is on, so the walkthrough waits for you. Use the arrows or pick a step.

ClassWhat the shop uses
StandardThe standard rate you set, 20% unless you change it
ReducedThe reduced rate you set, 5% unless you change it
Zero0%
Exempt0%, with no rate applied

VAT on delivery and on orders#

Delivery charges are takes a class too, usually the same as the goods you mostly sell. Every order line then records the VAT inside its price, the order shows Includes VAT with the amount, and invoices show the breakdown.

Show "Includes VAT" in the basket and checkout adds a line under the total saying how much of it is VAT. Without VAT registration, prices are shown and charged as they are and no VAT is worked out or printed.

Your Company
Your CompanyLiveEdit sitePublish
your-company.cubesites.site

Content

  • Pages
  • Blog

Visitors

  • Messages
  • Subscribers

Shop

  • Products
  • Orders3
  • Insights
  • Order emails
  • Shop settings

Search

  • SEO
  • Redirects

VAT

Your prices always include any VAT. When you are registered, orders, receipts and invoices show how much of each price is VAT.

VAT registeredSwitch on when your business is registered for VAT.
VAT numberGB123456789
Standard rate20 %
Reduced rate5 %
Products are normallyStandardReducedZeroExempt
Delivery charges areStandardReducedZeroExempt
Show "Includes VAT" in the basket and checkoutA line under the total saying how much of it is VAT.

Different goods, different rates

Coffee beans or tea to make at home is usually zero rated, while grinders, kettles and mugs are standard rated. Give a product or a category its own class under Products.

Step 1 of 3

Delivery charges

Usually the same class as the goods you mostly sell.

Reduced motion is on, so the walkthrough waits for you. Use the arrows or pick a step.

Good to know: Changing a class affects new orders only. Orders already paid keep the VAT they were charged.

Common questions

Do I enter prices with or without VAT?

With. Prices are always what the buyer pays, including any VAT.

Do offers need publishing?

No. Prices, was prices and offers are live as soon as the product is saved.

Is the coffee example tax advice?

No. It shows how classes work. Check HMRC's guidance or ask your accountant about your own goods.

Something here out of date, or a step that did not match what you see? Tell us and we will correct the guide. Never send a password or an API token.