Shop and products
Add products
Products, categories, collections, attributes, options, bundles, files and pictures: everything a product can carry.
- 6 minute read
- 5 interactive walkthroughs
- For everyone adding products
The products area#
Products, under Shop in the website menu, is where everything you sell or list lives. Its tabs are Products, Stock (once the shop is on), Categories, Attributes and files, Collections and Storefront.
Add product opens the product editor. Give it a name, a short summary for cards and search results, a description and its key features, then save with Save or Ctrl+S. The Shown switch at the top decides whether visitors can find it. A product group holds other products, such as a range; a product inside a group can have a page of its own, or appear only as a row in its group's table.
Content
- Pages
- Blog
Visitors
- Messages
- Subscribers
Shop
- Products
- Orders3
- Insights
- Order emails
- Shop settings
Search
- SEO
- Redirects
Basics
Pictures
Pricing
Shown today as £24.00 with £30.00 crossed out. From 01/12/2026 to 07/12/2026 it shows £20.00 instead.
Inventory
Variants
Bundle
Status
Organisation
Featured
Delivery
VAT and discounts
You may also like
Step 1 of 5
The products area
Products, Stock, Categories, Attributes and files, Collections and Storefront, all in one place.
Reduced motion is on, so the walkthrough waits for you. Use the arrows or pick a step.
- 1Open Products and choose Add product.
- 2Fill in the name, summary and description.
- 3Add pictures, a price and anything else it needs.
- 4Save, then publish the products when you are ready.
Good to know: A website that lists products without selling them works the same way. See Catalogue only for what changes without the shop.
Categories and collections#
Categories group your products so visitors can browse them, three levels deep at most: Gifts, then Gifts for the home, then Candles. Each category has its own page with a picture, an introduction, a description and its own search engine wording. A product can sit in several categories; its primary one leads its breadcrumb.
Collections are labels such as New, Bestseller or Gift. They show as badges on product cards, and a collection can have a page of its own with a heading, an introduction, a picture and search engine wording. The Collections tab can also switch on an offers page: a page of everything on offer. Collections are live as soon as they are saved.
Content
- Pages
- Blog
Visitors
- Messages
- Subscribers
Shop
- Products
- Orders3
- Insights
- Order emails
- Shop settings
Search
- SEO
- Redirects
Categories
Add- Gifts
- Gifts for the home
- Candles
- Category A
Collections
- NewLabel
- GiftHas its own page
Attributes
Start from a preset- Material
- Sizein Dimensions
- Weight (g)
File types
- InstructionsDownload
- CertificatesAsk for it
Step 1 of 4
Three levels deep
Gifts, then Gifts for the home, then Candles. Drag to change the order within a level.
Reduced motion is on, so the walkthrough waits for you. Use the arrows or pick a step.
Attributes, presets and specification groups#
Attributes are the details you record for each product, such as material, size, weight or origin. They fill the specification on product pages, can become filters on listing pages and can show as key facts on product cards. A specification group gathers attributes into sections on the product page, such as Dimensions.
Start from a preset adds a ready set of attributes and file types for a kind of shop. You see exactly what will be added first, and nothing you already have is changed. A switched-off attribute keeps its values on products but is no longer shown or offered.
Content
- Pages
- Blog
Visitors
- Messages
- Subscribers
Shop
- Products
- Orders3
- Insights
- Order emails
- Shop settings
Search
- SEO
- Redirects
Categories
Add- Gifts
- Gifts for the home
- Candles
- Category A
Collections
- NewLabel
- GiftHas its own page
Attributes
Start from a preset- Material
- Sizein Dimensions
- Weight (g)
File types
- InstructionsDownload
- CertificatesAsk for it
Step 1 of 4
What you record
Material, size, weight: the specification, filters and key facts all come from here.
Reduced motion is on, so the walkthrough waits for you. Use the arrows or pick a step.
Options, variants and bundles#
A product can have up to three options, such as Size, Colour and Material, shown as buttons, a drop-down list or colour swatches. Every combination of their values is a variant with its own price, stock, code and picture, up to 100 per product. A variant left without a price uses the product's, and a combination you do not sell can be taken out.
A bundle is a product made of other products sold together at the bundle's price: up to 20 products, from 1 to 99 of each. It is in stock while every part is, and each sale takes stock from the parts. The Bundle card shows what the parts cost bought separately and the saving.
Content
- Pages
- Blog
Visitors
- Messages
- Subscribers
Shop
- Products
- Orders3
- Insights
- Order emails
- Shop settings
Search
- SEO
- Redirects
Basics
Pictures
Pricing
Shown today as £24.00 with £30.00 crossed out. From 01/12/2026 to 07/12/2026 it shows £20.00 instead.
Inventory
Variants
Bundle
Status
Organisation
Featured
Delivery
VAT and discounts
You may also like
Step 1 of 2
Options make variants
Up to three options. Every combination is a variant with its own price, stock, code and picture.
Reduced motion is on, so the walkthrough waits for you. Use the arrows or pick a step.
Pictures, files and downloads#
The first picture is the main one, shown on cards and in search results; drag to change the order and describe each picture for screen readers. New uploads are filed in Media under Products, in a folder named after the product, and renaming the product renames its folder.
Files are documents such as instructions, care guides or certificates. Set up a file type under Attributes and files first: each type decides whether visitors can download the file or must ask for it. A downloadable file gets a public link once published; a file marked on request is never served, and visitors send an enquiry instead. Files save as soon as they are added, once the product itself has been saved.
Featured, related, search and delivery#
The cards down the side of the editor finish a product off. Featured puts it in product blocks set to featured and in the basket's suggestions. You may also like holds hand-picked products shown first under this one; products from the same category fill any space left.
Search engine listing sets the page title, description and address, with extra search words that the website's own search finds but never shows, such as a supplier's code. Delivery decides which delivery methods can send this product, and VAT and discounts sets its VAT rate and whether discount codes can apply to it.
Content
- Pages
- Blog
Visitors
- Messages
- Subscribers
Shop
- Products
- Orders3
- Insights
- Order emails
- Shop settings
Search
- SEO
- Redirects
Basics
Pictures
Pricing
Shown today as £24.00 with £30.00 crossed out. From 01/12/2026 to 07/12/2026 it shows £20.00 instead.
Inventory
Variants
Bundle
Status
Organisation
Featured
Delivery
VAT and discounts
You may also like
Step 1 of 5
Categories
A product can sit in several. The primary one leads its breadcrumb.
Reduced motion is on, so the walkthrough waits for you. Use the arrows or pick a step.
- A main picture with a description
- A price, or no price on purpose
- At least one category
- A summary for cards and search results
Common questions
How deep can categories go?
Three levels, for example Gifts, then Gifts for the home, then Candles. A category cannot be moved anywhere that would make it deeper.
What is the difference between a category and a collection?
Categories are the shelves visitors browse, with a breadcrumb. Collections are labels such as New or Gift that show as badges, and can have a page of their own.
Where do product pictures go in Media?
In a folder for the product under Products. A product not saved yet files its uploads in Products itself.
Do new products go live straight away?
New and changed products wait until you publish them with Publish products, which leaves the pages alone. Prices, stock, offers, options and collections are live as soon as they are saved.
Related guides
- StockCount stock, see what paid orders are holding, adjust it with a reason and let visitors ask to hear when something is back.Shop and products
- Prices, offers and VATSet prices and was prices, run timed offers, and tell the shop how VAT applies to your goods and delivery.Shop and products
- Publish productsPut product changes live on their own, see what is live straight away, and how products travel with versions.Shop and products
- Images and mediaUpload, file and find images, set focal points, and generate starting points with AI.Brand and design
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