Writing page titles and descriptions for search

01Find the search settings

1. 1In the editor, open the Navigator and press the settings button beside the page.
2. 2Open "Search engines". There are four settings: "Title in search results", "Description in search results", "Image when shared" and "Hide from search engines".
3. 3Below them, a preview shows roughly how the page will look on Google as you type.

Tip: Leave the title empty and the page uses its own title followed by the website name.

02Write a title people click

• Say what the page is about first, then the business name: "Boiler servicing in Anytown | Your Company".
• Aim for about 60 characters. Longer titles are cut off in results.
• Give every page a different title. Two pages with the same title compete with each other.
• Use the words your customers would type, not internal names for your services.

03Write a description that answers "why this page?"

• Aim for about 160 characters: one or two plain sentences.
• Say what someone will find on the page and what they can do next, such as ask for a quote or see the menu.
• Do not repeat the title word for word.

Tip: If AI is switched on, "Suggest with AI" drafts a title and description from what is already on the page. Check it and change anything that is not quite right.

04Choose an image for sharing

"Image when shared" is the picture that appears when somebody shares the page in a message or on social media. Pick a clear photo or graphic from your media library.

05Hide pages that should not be found

Turn on "Hide from search engines" for pages that are not meant to be found by search, such as a page you only link to from an email. The page still works for anyone with the link.

06What CubeSites does for you

• A sitemap of your published pages and blog posts, so search engines can find them.
• Clean addresses, page titles, descriptions and social sharing details on every page.
• Your search settings only take effect once you publish.

07Advanced SEO on Pro

Pro websites add Advanced SEO: redirects, so old addresses send visitors to the right new page; structured data, so search engines understand your business details; and SEO checks that point out pages with missing or overlong titles and descriptions.