# Shop insights

Revenue, orders, conversion, abandoned baskets, best sellers, customers and back in stock requests, all in one place.

For: Shop owners and managers

## The overview

Insights, under Shop, opens on the overview. Choose a date range (the last 7, 30 or 90 days, this year, or your own dates) and the totals show revenue, orders, the average order, conversion and abandoned baskets, each compared with the period before.

Sales by day draws revenue and orders over the period. From basket to order shows how many baskets were started, how many reached checkout and how many were paid.

Walkthrough: The insights overview (Shop insights)

1. **Choose a period**: The last 7, 30 or 90 days, this year, or your own dates.
2. **The totals**: Revenue, orders, average order, conversion and abandoned baskets.
3. **Sales by day**: Revenue and orders across the period.
4. **From basket to order**: Started, reached checkout, paid.

## Best sellers, left behind and codes

Further down, Best sellers lists what sold most. Most often left behind lists products that sat in baskets which never became orders: a hint about price, delivery or stock. Devices shows where baskets were started and how many were paid for. Discount codes shows each code used, its orders and the discount given. Low stock lists what is at or below its low-stock level, ready to restock.

Walkthrough: Products, devices and codes (Shop insights)

1. **Best sellers**: What sold most in the period.
2. **Most often left behind**: Products in baskets that never became orders.
3. **Devices**: Where baskets were started, and how many were paid for.
4. **Discount codes**: Each code used, its orders and the discount given.
5. **Low stock**: Ready to restock.

## Abandoned baskets and customers

Abandoned baskets lists baskets not paid for and quiet for more than an hour, newest first: what was in them, their value, how far they got and when they were last active.

Customers lists everyone with a paid order, grouped by email address, with their orders and total spent. Search, sort by most recent, most orders or most spent, open their last order, and export the list as a CSV file.

Walkthrough: The other tabs (Shop insights)

1. **Four tabs**: Overview, Abandoned baskets, Customers and Stock alerts.
2. **Abandoned baskets**: Not paid for, and quiet for more than an hour. Visitors are never identified.

## Back in stock requests

Stock alerts lists the people waiting to hear when a sold-out product returns. Each gets one email when you restock. Remove a request and that person will not be emailed.

## How baskets are counted

Basket figures come from a random basket key kept in the visitor's browser. No cookie is set and no name is attached: only a scrambled copy of the key is stored, with what is in the basket, its value, the kind of device and the page the visitor came in on. Visitors are never identified.

On a demo website, Include test orders adds orders paid with the Stripe sandbox to the figures.

Note: Customers are the people who paid, from their orders. Baskets on their own never name anyone.

## What counts as an abandoned basket?

A basket that was not paid for and has been quiet for more than an hour.

## Are visitors identified?

No. Baskets carry a random key from the browser, and only a scrambled copy of it is stored.

## Can I download my customers?

Yes. Export on the Customers tab downloads the list as a CSV file, following your search and sort.

## Related guides

- [Stock](/help/shop/stock)
- [Discount codes](/help/shop/discount-codes)
- [Orders](/help/shop/orders)
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CubeSites is a trading name of Cube Systems Limited, part of Crushed Ice Group. Registered in England and Wales, company number 17220899. Registered office: Unit 11, Olney Business Park, Osier Way, Olney, Buckinghamshire, MK46 5FP. ICO registration number ZC216972.

Contact: hello@cubesites.co.uk | 01234 672 617 | https://cubesites.co.uk/contact