# Prices, offers and VAT

Set prices and was prices, run timed offers, and tell the shop how VAT applies to your goods and delivery.

For: Everyone setting prices

## Prices and was prices

Each product has a price in the Pricing card. Leave it empty for no price; visitors can still ask about the product. A was price is shown crossed out beside a lower price.

Under the fields, a line says exactly how the price will look today, such as £24.00 with £30.00 crossed out. A product with variants priced differently shows as From and its lowest price.

Walkthrough: Setting a price (The product editor)

1. **Price and was price**: Empty means no price. A was price shows crossed out beside a lower one.
2. **Exactly what buyers see**: The line underneath says how the price looks today, and when an offer will change it.

1. Open the product and find Pricing.
2. Type the price, and a was price if it is reduced.
3. Read the line underneath to check what buyers will see.

## Timed offers

An offer price replaces the price from the start of its first day to the end of its last day, with the usual price crossed out. Leave the last day empty for an offer with no end. If the offer starts later, the line under the fields says when it will change.

Prices, was prices and offers are live as soon as they are saved, with nothing to publish. The On offer filter and the offers page, switched on under Collections, pick them up by themselves.

Walkthrough: A timed offer (The product editor, then A shop listing on the website)

1. **Offer price and days**: From the start of the first day to the end of the last. Leave the last day empty for no end.
2. **Live straight away**: The usual price shows crossed out, with nothing to publish.

## VAT registration and classes

Your prices always include any VAT. When your business is VAT registered, switch on VAT registered under VAT in Shop settings, add your VAT number for invoices and check the standard and reduced rates. Products are normally sets the class for any product without one of its own: Standard, Reduced, Zero or Exempt.

Different goods can take different classes. Some food, such as coffee beans or tea to make at home, is usually zero rated, while equipment such as grinders, kettles and mugs is standard rated. Give a whole category its own class in its settings, or one product its own rate in its VAT and discounts card. This is a general guide, not tax advice: check HMRC's guidance or ask your accountant if you are unsure.

Walkthrough: VAT in shop settings (VAT in shop settings)

1. **VAT registered**: Off: prices are charged as they are and no VAT is worked out.
2. **Your VAT number**: Printed on invoices.
3. **The rates**: Standard and reduced, as percentages.
4. **Products are normally**: Used for any product, or its category, without a class of its own.
5. **Different goods, different rates**: A general guide, not tax advice. Check HMRC's guidance for your own goods.

| Class | What the shop uses |
| --- | --- |
| Standard | The standard rate you set, 20% unless you change it |
| Reduced | The reduced rate you set, 5% unless you change it |
| Zero | 0% |
| Exempt | 0%, with no rate applied |

## VAT on delivery and on orders

Delivery charges are takes a class too, usually the same as the goods you mostly sell. Every order line then records the VAT inside its price, the order shows Includes VAT with the amount, and invoices show the breakdown.

Show "Includes VAT" in the basket and checkout adds a line under the total saying how much of it is VAT. Without VAT registration, prices are shown and charged as they are and no VAT is worked out or printed.

Walkthrough: VAT on delivery and in the basket (VAT in shop settings, then The product editor)

1. **Delivery charges**: Usually the same class as the goods you mostly sell.
2. **Includes VAT**: A line under the basket total saying how much of it is VAT.
3. **A product's own rate**: Same as its primary category, the shop default, or a class of its own.

Note: Changing a class affects new orders only. Orders already paid keep the VAT they were charged.

## Do I enter prices with or without VAT?

With. Prices are always what the buyer pays, including any VAT.

## Do offers need publishing?

No. Prices, was prices and offers are live as soon as the product is saved.

## Is the coffee example tax advice?

No. It shows how classes work. Check HMRC's guidance or ask your accountant about your own goods.

## Related guides

- [Add products](/help/shop/add-products)
- [Discount codes](/help/shop/discount-codes)
- [Order emails and documents](/help/shop/order-emails-and-documents)
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