# Collect subscribers

Add an email sign-up, keep the list tidy, and export it when it is wanted elsewhere.

For: Everyone building a mailing list

## The email sign-up block

The Email sign-up block is a heading, a field and a button, placed where a mailing list belongs: the footer, the blog, or the bottom of a long page. People who join appear in the site Subscribers tab, subscribed until they say otherwise. Sign-ups never arrive as messages, so the inbox stays for enquiries.

The block confirms the sign-up on the page immediately, and every subscriber gets a confirmation of their own. Where a newsletter tool is in use, the export carries the list across.

Walkthrough: An email sign-up that makes the same promise twice (An email sign-up section)

1. **Where it belongs**: The footer, the blog, or the bottom of a long page: wherever a mailing list makes sense.
2. **Say what they are joining**: A monthly tips email and a 40 per cent off voucher are different promises. The heading should be the true one.
3. **One field**: An email address and nothing else. Every extra field costs sign-ups.
4. **The button matches the heading**: If the heading says tips, the button should not say "Get started".

1. Add an Email sign-up section.
2. Write a heading that says what people are joining.
3. Check the button text makes the same promise.

## The subscribers list

Subscribers groups as All, Subscribed and Unsubscribed, and each row holds the address and when it joined. Unsubscribed people stay in the list so a re-import never quietly resubscribes someone who left.

The list belongs to the website rather than the workspace: a second site starts with its own subscribers, which is usually right, since people joined a particular place. Right-click a subscriber, or use the menu on the row, to copy the email address, copy their unsubscribe link, unsubscribe or resubscribe them, or delete them.

Walkthrough: The subscribers list (The Subscribers tab)

1. **All, Subscribed, Unsubscribed**: Unsubscribed people stay in the list so a re-import never quietly resubscribes someone who left.
2. **Export CSV**: Takes the current list out. Do not add unsubscribed addresses back into a mailing tool.
3. **A row per person**: The address and when it joined. The list belongs to the website, not the workspace.

Note: Export CSV takes the current list out. Do not add unsubscribed addresses back into a mailing tool.

## Do subscribers get a confirmation?

Yes, one message confirming the address works. There is no double opt-in step by default; add one through your mailing tool if you need it for consent records.

## Related guides

- [Start the blog](/help/blog/start-the-blog)
- [Build a contact form](/help/forms-and-enquiries/build-a-contact-form)
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