# Brand ideas

Let AI propose three directions, then apply the one that feels like the business.

For: People who want a look without starting from a colour wheel

## Three directions, no commitment

Brand ideas takes a few details and returns three directions: colour palette, font feel and a simple logo shape for each. It is a specialist version of "we will know it when we see it", and it is free of commitment until you choose.

Open it from the Theme panel or the website menu. Nothing changes on the site until you press Use this on a direction.

Walkthrough: Asking for brand ideas (Brand ideas)

1. **The business name**: Used in the logo lettering of every direction, so it is worth typing carefully once.
2. **The feel in a few words**: Warm, local, trusted: the words decide more than the colours do.
3. **What the business does**: One line. It keeps the directions relevant rather than decorative.
4. **Brand ideas**: Three directions come back: palette, font feel and a simple logo shape for each.

1. Open Brand ideas from the website menu.
2. Fill in the business name, a few words for the feel and what the business does.
3. Look through the three directions, then Try again if none land.

## Using a direction

Use this applies the palette and fonts to the website theme in one move, and offers the logo as a downloadable file. From there, every part of the theme can still be adjusted by hand; the idea is a starting point, not a lock.

If one colour of a direction feels right and the rest does not, apply it and fine-tune from the Theme panel. That is the normal route; nobody keeps a found palette exactly as generated.

Walkthrough: Using one of the directions (Brand ideas)

1. **The three directions**: Compare them side by side. Nothing changes on the site until you choose.
2. **Use this**: Applies the palette and fonts to the website theme in one move. Everything stays adjustable afterwards.
3. **Take the files**: SVG for printers and signs, PNG for day-to-day use. Both are yours.
4. **Or try again**: Three more directions, with your words in mind. Iteration is the point.

Note: Download SVG for the version a printer or sign maker will want, PNG for day-to-day use. Both are yours.

## Is the logo a real logo?

It is a simple mark to start from: a shape, a colour and letters. Many businesses keep the idea and have a designer finish it; some use it as it is.

## Does Brand ideas use my AI allowance?

Yes, like the other AI features. The card in the menu shows the month's count before and after.

## Related guides

- [Choose colours and fonts](/help/brand-and-design/choose-colours-and-fonts)
- [Logo and site icon](/help/brand-and-design/logo-and-site-icon)
---

CubeSites is a trading name of Cube Systems Limited, part of Crushed Ice Group. Registered in England and Wales, company number 17220899. Registered office: Unit 11, Olney Business Park, Osier Way, Olney, Buckinghamshire, MK46 5FP. ICO registration number ZC216972.

Contact: hello@cubesites.co.uk | 01234 672 617 | https://cubesites.co.uk/contact