# Write and publish posts

Draft a post, organise it with tags and a cover, schedule it, and publish when it is ready.

For: Everyone writing posts

## Writing a post

New post opens the editor: a title, a one or two sentence summary for listings and search, and the body. The summary matters; it is what people and search engines read first, and it is easy to leave for the end and forget.

Formatting is ordinary: headings, lists, links, images in the text, quotes. Keep headings to two levels and the post reads well wherever it is reused.

Walkthrough: Drafting a post (Writing a post)

1. **The title**: Clear beats clever here, because the title is what listings and search show first.
2. **The summary**: One or two sentences for listings and search. Write it as the first line someone reads, because it is.
3. **The body**: Headings, lists, links, images. Two levels of heading and one idea per section keeps a post readable anywhere.

1. Give the post a working title.
2. Write the summary as if it were the first line someone reads, because it is.
3. Write the body with one idea per section.

## Cover, tags and categories

The sidebar holds everything that files the post. A cover image appears on the blog index and when the post is shared; tags are typed a couple at a time and reuse earlier ones; the category groups related posts, usually the same one or two categories for a whole blog.

The author name comes from your account, so the post is signed by a person rather than by the website.

Walkthrough: Cover, tags and author (Writing a post)

1. **The cover image**: Appears on the blog index and when the post is shared in a message. Choose one that works small.
2. **Tags for readers**: Three to five a visitor would guess beats fifteen only you understand.
3. **The author**: Comes from your account, so the post is signed by a person rather than by the website.

Note: Tags are for readers, not for search engines. Three to five that a visitor would guess beats fifteen that only you understand.

## Scheduling and publishing

Save draft keeps the post out of sight while it is written. A publish date in the future schedules it: the post appears by itself on the site at that time, and can still be edited until then.

Published posts can be edited at any time, and each change is live as soon as the website is published. Unpublishing returns the post to drafts, address and all. In the Blog list, right-click a post or use its menu to edit it, publish, unpublish or unschedule it, view it on the website, or delete it.

Walkthrough: Saving, scheduling and publishing a post (Writing a post)

1. **The status**: Draft, Scheduled or Published, telling you exactly what the world can see.
2. **A future date schedules it**: The post appears by itself at that time, and stays editable until then.
3. **Save draft**: Keeps the post out of sight while it is written. Nothing publishes by accident.
4. **Publish**: The post joins the site at the next publish, or appears straight away if the site is already live.

- [ ] Spelling checked properly, not only by a machine
- [ ] Cover image chosen
- [ ] Summary reads well on its own
- [ ] Any AI draft checked line by line
- [ ] Date and time set if scheduling

## Can I write in another language?

Yes. A post can have versions like pages do, and the language switcher appears where there is more than one.

## What happens to a scheduled post if the site is not published?

The schedule runs on the website itself, so the post appears when the site is live and the time arrives. Changes to the site, blog included, are published together.

## Related guides

- [Start the blog](/help/blog/start-the-blog)
- [Be found by AI assistants](/help/seo/be-found-by-ai-assistants)
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