# Writing page titles and descriptions for search

The title and description of a page are often what people read in search results before they decide to visit. Each page in CubeSites has its own, and they take a few minutes to get right.

## Find the search settings

1. In the editor, open the Navigator and press the settings button beside the page.
2. Open "Search engines". There are four settings: "Title in search results", "Description in search results", "Image when shared" and "Hide from search engines".
3. Below them, a preview shows roughly how the page will look on Google as you type.

> Tip: Leave the title empty and the page uses its own title followed by the website name.

## Write a title people click

- Say what the page is about first, then the business name: "Boiler servicing in Anytown | Your Company".
- Aim for about 60 characters. Longer titles are cut off in results.
- Give every page a different title. Two pages with the same title compete with each other.
- Use the words your customers would type, not internal names for your services.

## Write a description that answers "why this page?"

- Aim for about 160 characters: one or two plain sentences.
- Say what someone will find on the page and what they can do next, such as ask for a quote or see the menu.
- Do not repeat the title word for word.

> Tip: If AI is switched on, "Suggest with AI" drafts a title and description from what is already on the page. Check it and change anything that is not quite right.

## Choose an image for sharing

"Image when shared" is the picture that appears when somebody shares the page in a message or on social media. Pick a clear photo or graphic from your media library.

## Hide pages that should not be found

Turn on "Hide from search engines" for pages that are not meant to be found by search, such as a page you only link to from an email. The page still works for anyone with the link.

## What CubeSites does for you

- A sitemap of your published pages and blog posts, so search engines can find them.
- Clean addresses, page titles, descriptions and social sharing details on every page.
- Your search settings only take effect once you publish.

## Advanced SEO on Pro

Pro websites add Advanced SEO: redirects, so old addresses send visitors to the right new page; structured data, so search engines understand your business details; and SEO checks that point out pages with missing or overlong titles and descriptions.

## Related guides

- [Finding your way around the editor](https://cubesites.co.uk/guides/editor-tour)
- [Connecting your own domain](https://cubesites.co.uk/guides/connect-your-domain)
- [Using AI drafts](https://cubesites.co.uk/guides/ai-drafts)

Start a 14-day free trial for one website, on Standard or Pro, no card needed: https://app.cubesites.co.uk/signup

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CubeSites is a trading name of Cube Systems Limited, part of Crushed Ice Group. Registered in England and Wales, company number 17220899. Registered office: Unit 11, Olney Business Park, Osier Way, Olney, Buckinghamshire, MK46 5FP. ICO registration number ZC216972.

Contact: hello@cubesites.co.uk | 01234 672 617 | https://cubesites.co.uk/contact